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Holiday Inn Express Franchise
Holiday Inn Express Franchise:- The Holiday Inn Express company is a wholly owned subsidiary of IHG or the Intercontinental Hotels Group, an international hotel company that is always trying to see the world the way that others are, by looking through their eyes. The Intercontinental Hotels Group offers more guest rooms than any other hotel company in the entire world, in the form of 571,0 ...
Holiday Inn Express Franchise Details
Print Page- Investment Required
- Investment Level: $ 125 K
- Training and Support: Yes
The primary goal of the Intercontinental Hotels Group franchise is to grow through developing first-choice brands both for hotel owners and for guests alike. The current target for the IHG is to increase the number of available rooms by as many as 50,000 to 60,000 both on a net, and an organic basis. The most highly targeted growth is organic growth, which is growth that is obtained through the use of existing brands rather than by new acquisition. The Intercontinental Hotels Group tends to focus on larger markets where scale really does play a role, ensuring that resources can be concentrated on the opportunities which in the long run will provide the greatest returns.
Franchising plays a large part in the Intercontinental Hotels Group business model, as more than 3,200 of the 3,800 hotels that the Intercontinental Hotels Group owns are franchise opportunities. The Intercontinental Hotels Group only manages around 542 of its own, company-owned hotel outlets while the other hotels all over the world are individually owned and operated by hardworking and dedicated Intercontinental Hotels Group franchisees. The Intercontinental Hotels Group actually owns less than 1% of its portfolio, at only 20 hotels worldwide.
The Holiday Inn Express franchise was originally established in 1990, which is the same year that franchising actually began. As of the end of 2007, the holiday inn express had more than 1,577 franchised units, and only 8 company-owned units. The Holiday Inn Express offers competitive rates coupled with convenient locations all over the globe, working smart to entice travelers to use the company’s services rather than opting for a competitors offering. The prototype behind the Holiday Inn Express allows for lower overhead, lower cost and an operation that is much more easily and more efficiently staffed as well. The Holiday Inn Express franchise truly sets the pace when it comes to mid-scale hotel operations, quickly becoming one of the fastest growing brands in the world, by opening nearly two new hotels every single week.
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