• Investment Required
• Investment Level: $ 125 K
• Training and Support: Yes

The large numbers of Americans camping every year has lead to camping being named the third most popular recreational activity in the United States.  Camping attracts a wide variety of people, including people of all ages, incomes, cultural, and educational backgrounds.  The statistics show that one in four Americans participate in camping.  Joining the Yogi Bear’s Jellystone Park Camp Resort franchise is not only a good business decision, but it’s fun too!

The Yogi Bear’s Jellystone Park Camp Resort did not become the second largest franchised campground without a great team to work with.  The company is available to assist with marketing, sales, operations, merchandising, recreation programming, accounting, and maintenance. The Yogi Bear’s Jellystone Park Camp Resort is also known for larger than average campgrounds, which include premiere amenities and services.  Most are considered as destination campgrounds and serve as vacation resorts for families.  The average length of stay at Yogi Bear’s Jellystone Park Camp Resort franchise locations is more than three days.

With nearly 70 camp-resorts in 24 states across the country and 3 Canadian provinces, the company has a proven drive to continue to grow the business to all areas of the country.  This drive allows the franchisee to be assured that they will have a plethora of options at their fingertips when it comes to support and ongoing training.  In addition, the parent company has the ability to help the franchise with decisions about marketing and advertising.

When it comes to the marketing of the franchise, one thing has to jump out almost immediately.  That is the name recognition within this brand that very few other companies are able to offer.  Yogi Bear has been in the public view for more than thirty years through television, movies, and major amusement parks.  For this reason, Yogi Bear has immediate recognition from 95% of adults, 92% of teens, and 94% of children around the world.  For this reason, the marketing necessary with this franchise is more about exposure and less about ideas.  The name and character depicted in the logo for the company allow for nearly unanimous nationwide support of a franchise simply based on the recognition of the beloved Yogi Bear.  In addition to the logo and name itself, each Jellystone Park has a Yogi Bear theme with numerous elements that provide instant recognition for consumer appeal.  This theme tends to make repeat customers a far more likely scenario.

Business Franchise World is not actively submitting franchise applications to Yogi Bear’s Jellystone Park Camp Resort at this time. Please browse our other top franchises, which are currently accepting new franchising opportunity applications.